Reshaping the media value chain through responsible and innovative uses of data
Reshaping the media value chain through responsible and innovative uses of data

About MediaFutures

Reshaping the media value chain through responsible and innovative uses of data.

MediaFutures was a three year European innovation project running from Septeber 2020 to August 2023 (supported by the European Union’s Horizon 2020 research and innovation programme) which aimed at contributing to high-quality media activities.

MediaFutures established a data-driven innovation hub to offer grant funding and support for startups and artists through three Open Calls. Throughout the programme MediaFutures supported 51 startups or SMEs and 43 artists.

The 1st cohort graduated in September 2021, the 2nd cohort ended with the DemoDays in Paris in October 2022, and the 3rd cohort graduated in June 2023.

MediaFutures was part of the S+T+ARTS ecosystem.

The MediaFutures Toolkit is a resource for innovators and artists, and everyone working between business and arts. It focuses on interactions between art and AI, and how they can be used to counter misinformation.

It enables the broader application of arts and trans-disciplinary STEAM (science, technology, engineering, arts, mathematics) approaches to increase the understanding of, and participation in AI by a larger section of the public. 

MediaFutures Lessons Learned

Interview on Lessons Learned: MediaFutures Approach

We have interviewed Elena Simperl, Professor of Computer Science at King’s College London as well as Julià Vicens, Research Scientist at Eurecat to give us some insights on the experiences we made running design experiments with several projects in order to perform research on the fields of computational social science, human-computer interaction or artificial intelligence as well as the overall approach applied in the MediaFutures’ support programme.

Interview on Lessons Learned: Collaboration between Startups and Artists

Hugues Vinet, Director of Innovation and Research Means at IRCAM and Nico Lumma, Managing Partner at NMA give us some insights on the experiences we made running a support programme for collaborative projects between startups and artists.

Interview on Lessons Learned: The MediaFutures Support Programme

Darren Temple, Consultant at the Open Data Institute give us some insights on the experiences we had with running a support programme that included training, mentoring and advice.

Interview on Lessons Learned: Open Calls, Project Evaluation & Diversity

Igor Idareta, European R&D Project Consultant at Zabala Innovation as well as Tara Lee, Senior Consultant at the Open Data Institute give us some insights on the experiences we made running Open Calls, finding and evaluating suitable startup and artist teams as well as the role of diversity and inclusion.

MediaFutures Policy Briefs

Ensuring Ethical AI Practices to counter Disinformation

This policy brief aims to provide a comprehensive understanding of disinformation and offer policy recommendations to mitigate its harmful effects.

Media Innovation in Entrepreneurship and Arts

This policy brief aims to provide a selective overview of some of the most pressing challenges we observed during our work at MediaFutures in the media landscape.

Legal and Ethical Challenges for Startups and Artists

This policy brief aims to explain how MediaFutures approached the legal questions related to data and innovation, what were the legal challenges encountered by the teams and recommendations for policymakers.

Find what you are looking for

Over the course of the MediaFutures project we are developing a number of resources for data-savvy entrepreneurs, creatives and artists and anyone else interested in using data responsibly in the media sector.

Resources

Project reports

Resources

Datasets and Tools

Resources

Videos

Resources

Self-training resources

Resources

MediaFutures teams’ tools

Resources

Other

MediaFutures has concluded and our social media channel will no longer be active.

Explore the project's outcomes and access valuable resources on the website.

MediaFutures was part of the S+T+ARTS ecosystem.

MediaFutures is part of the S+T+ARTS ecosystem.