Reshaping the media value chain through responsible and innovative uses of data.
MediaFutures was a three year European innovation project running from Septeber 2020 to August 2023 (supported by the European Union’s Horizon 2020 research and innovation programme) which aimed at contributing to high-quality media activities.
MediaFutures established a data-driven innovation hub to offer grant funding and support for startups and artists through three Open Calls. Throughout the programme MediaFutures supported 51 startups or SMEs and 43 artists.
The 1st cohort graduated in September 2021, the 2nd cohort ended with the DemoDays in Paris in October 2022, and the 3rd cohort graduated in June 2023.
The MediaFutures Toolkit is a resource for innovators and artists, and everyone working between business and arts. It focuses on interactions between art and AI, and how they can be used to counter misinformation.
It enables the broader application of arts and trans-disciplinary STEAM (science, technology, engineering, arts, mathematics) approaches to increase the understanding of, and participation in AI by a larger section of the public.
MediaFutures Lessons Learned
MediaFutures Policy Briefs
Ensuring Ethical AI Practices to counter Disinformation
This policy brief aims to provide a comprehensive understanding of disinformation and offer policy recommendations to mitigate its harmful effects.
Media Innovation in Entrepreneurship and Arts
This policy brief aims to provide a selective overview of some of the most pressing challenges we observed during our work at MediaFutures in the media landscape.
Legal and Ethical Challenges for Startups and Artists
This policy brief aims to explain how MediaFutures approached the legal questions related to data and innovation, what were the legal challenges encountered by the teams and recommendations for policymakers.
Find what you are looking for
Over the course of the MediaFutures project we are developing a number of resources for data-savvy entrepreneurs, creatives and artists and anyone else interested in using data responsibly in the media sector.
Datasets and Tools
MediaFutures teams’ tools