BKYNDR is the result of one of the MediaFutures projects, It stimulates pro-social behaviour through creativity, deep-tech and science. It offers tools, methods and experiences that allow you to see the world through the eyes of others, boosting your social and soft skills, empathy and compassion.

What happens when truth becomes relative and uncertain? COVID-19 has given rise to a pandemic of misinformation, echo chambers and growing societal divisions. COVID-19 is dividing us. As a society, and as individuals, we need new tools to unite and heal.

That’s why we have created a unique Software as a Service (SaaS) tool that combines psychometrics with cutting-edge behavioural insights on COVID-19 to help us understand one another’s perspectives and bridge our differences.

Our 5-minute test allows you to reliably assess your personality and helps explain how it carried you through the COVID-19 pandemic. It helps you recognise your style, your patterns, what you have in common with others and how you differ from them.

We leverage exciting new research into behavioural science and psychometrics and combine it with a data-feminist framework to assess and contextualize COVID-19 data. The underlying science has undergone rigorous empirical testing across different countries and belongs to one of the most well-researched areas in modern psychology.

We’re closing the gap between the vast majority of people who can benefit from need learning about themselves and others in order to stimulate learning, self-awareness and soft skills – and the minority who actually have the tools to help us all make better choices. We help people understand themselves so they can better understand – and connect to – each other.

BKYNDR brings together the brightest minds to help advance humanKIND. Our work is interdisciplinary, science-driven and driven by a believe in the power of the arts.

We are grateful for the support from the European Commission to foster alliances between science, technology and the arts, and to MediaFutures’ business acceleration programme.

How do you think your personality affected the way you experienced the pandemic? Find out on BKYNDR.com