Closing the Gap – the Gokind venture

Best startup in Startups for Citizens track

Gokind combines your transactions with the companies’ sustainability data to show you how the brands you buy from perform in terms of sustainability and equality.

A one-click solution that lets you automatically screen companies you buy from and rewards you for choosing more sustainable alternatives.

Our platform is powered by the EU’s Open Banking framework.

Today many of us rely on traditional marketing in our everyday choices, which many times lures us into greenwashing & fuels a feeling of distrust. Our project enables the launch of a powerful alternative; a platform that significantly increases and simplifies your access & understanding of the sustainability works that companies do or lack.

We are closing the gap between the vast majority of citizens that want to make sustainable choices & the minority that actually make such choices.


We are a start-up team based in Stockholm. Together with our advisors we bring a new mix of skills to help & nudge citizens into making informed and sustainable choices. It’s a mix of behavioural science, communication, and sustainability expertise.


Applied Tools

Data Ethics Canvas. For more information, have a look at our MediaFutures Data Catalogue for Experiment Support.


MediaFutures has concluded and our social media channel will no longer be active.

Explore the project's outcomes and access valuable resources on the website.

MediaFutures was part of the S+T+ARTS ecosystem.

MediaFutures is part of the S+T+ARTS ecosystem.