Obvious presents the Evil Magic Mirror. This interactive artwork will let you perceive a glimpse of your alternate future self, in an era where misinformation and data manipulation are common practices. More than a simple piece of art, this artwork projects the viewer into an experience which will change his or her view of digital media content in the long run. The magic mirror is the concept of a mirror in which oneself would find introspective answers, and sometimes foresee the future. Today, due to online behaviour analysis and recommendation algorithms, most people find themselves in front of this type of mirror when using a computer. Comforting and entertaining content, which comforts oneself into believing in his convictions, or leads him to forgetting his flaws. But what happens when this information is false ? We decided to twist this Magic Mirror, in order to shred light on the new possibilities of misinformation brought by AI deepfake technologies.
Obvious is a french collective of artists who works with artificial intelligence to create art. Their work is at the crossroads of research and art, with the development of creative applications to the latest discoveries in machine learning.