Business Planning (START): A framework for building your product or service. In this session the selected projects of the Startup meets Citizens and Startup meets Artist tracks prepare a short description of their business model and business proposition to the MediaFutures programme, and receive first-hand feedback from the speaker.

Pitching Skills (START): Learn to prepare a pitch, in particular the spoken presentation. This session includes insights on body language and speaking tonality, as well as helping founders refine the way they tell the story.

Art-Tech Collaborations – Best Practices (BUILD): Understand how to run a co-creation process between startups and artists, identifying the success factors for art-tech collaborations and giving leads to efficiently start a co-creation process involving artists and startups. Collaboration rules, co-creation environment, common language, available resources, expectations – these are some things that need to be defined at the beginning of the collaboration and that will be addressed during this session.

Category Design (BUILD): Learn how to best market your product and pursue the correct strategy to find your niche market.

Marketing and Communication Strategies (BUILD): Learn how to develop a communication strategy and get press coverage, how to run a social media campaign and which tools to use.

Sales and Go-To Market Strategies (BUILD): Learn about defining a strategy for sales, understanding how to best communicate the product and its value, and become familiar with existing tools and examples that can be used to guide a sales strategy.

Application of Artificial Intelligence to Journalism (BUILD): Exploring global citizens’ scientific and data literacy, horizontal data access and source transparency and reliability, methodologies, best-practices and support. Presentation of digital tools co-designed with citizens to access trustworthy news and facilitate and strengthen media and political vertical accountability.

Media Literacy – Data and Narration (BUILD): International journalists speak about their personal experience as war correspondents, media, public policy, cyber security and policies, misinformation and disinformation, in different contexts.

Practical Misinformation – Numbers, models, algorithms and us (BUILD): Learn about how data is used and presented (in the media), lifting the lid on some of the illusions and showing how there is a much simpler logical truth behind the illusion.

Social Innovation and the Sustainable Development Goals (SDGs) (BUILD): Learn how to align your business model to social innovation and the Sustainable Development Goals. This session explains methodologies and tools to align business models/initiatives with these international standards, and identifies the main social risks that may arise from business activity in order to avoid and minimise negative impacts, as well as highlight and strengthen positive societal impacts.

Anonymisation is for Everyone (START): Learn how to bring a structured approach to anonymisation in your projects, introducing the latest thinking on anonymisation, and explore how to develop and maintain trusted data infrastructure.

Basics of Personal Data and GDPR (START): Strengthen the understanding of personal data protection, including the EU framework for personal data protection and breaking down the key concepts of the GDPR.

Introduction to Data Ethics (START): Learn about the concept of data ethics, how ethics is addressed in other domains, and how data ethics can be applied to help organisations avoid harmful impacts and increase trust in new products and services.

AI Media Applications – A Legal and Ethical Perspective (BUILD): Learn about the topic considering ethics, intellectual property, liability and the specific risks and opportunities created by the use of AI systems in media.

Freedom of Expression and Right to Information Explained (BUILD): Guidance on how you can enhance or safeguard the protection of freedom of expression in your projects.

Introduction to Intellectual Property Rights (BUILD): An overview of the different intellectual property rights, their rationale, their scope, and terms of protection with a specific focus on copyright, trademark and patent.

Public Funding (BUILD): An overview of the different Funding Opportunities in Europe to help the SMEs elaborating a public funding roadmap to support the next steps to be carried out by the organization to reach the market.