The B-ray project aims to expose the anatomy of Twitter networks against the light!
Twitter is a mainstream channel for citizens to express their opinions, or for news agencies, politicians, brands, etc., to reach their audience. But, Twitter also attracts a lot of bots! Bots massively follow accounts, share content in large volumes and velocity, and can influence people (e.g., political propaganda) or business decisions (e.g., marketing). Quick facts: Bots generate 33% of content and post 66% of URLs shared in Twitter.
B-ray can monitor all activity related to a Twitter account (“Twitter network”). It detects the bots among its followers and analyzes their activity, such as, likes, tweets, generated content, etc. (the “anatomy” of the network). And it isolates the noise coming from bots!
B-ray (or, Bot-ray) is an X-ray of Twitter networks… it provides high-quality social media analytics (for businesses), and exposes inauthentic behavior in online public discussions (for citizens)!
The B-ray team is a mix of researchers, data scientists, designers, and entrepreneurs. They were born in an academic research group and nurtured by scientific methods, state-of-the-art technology, digital art and innovation.